How to Verify GMB Without Postcard

Google My Business (now known as Google Business Profile) is a powerful tool for businesses to appear in local search results. But what if you can’t receive the verification postcard? Don’t worry — there are alternative ways to verify your GMB account without a postcard, especially in 2025, as Google is rolling out faster, digital-first options for many businesses.

In this blog, we’ll cover:

• The latest non-postcard GMB verification methods
• How to qualify for these options
• Step-by-step instructions
• FAQs and tips for smooth GMB approval

📌 Why Is GMB Verification Important?

Verifying your business on Google:

• Confirms ownership and authenticity
• Helps your business appear on Google Search and Maps
• Increases trust and credibility with customers
• Allows access to reviews, messages, photos, and insights

Traditionally, postcard verification was the go-to method. But with evolving business needs, Google now offers faster verification methods.

🔍 GMB Verification Methods Without Postcard

Here are the alternate ways to verify your Google Business Profile without a postcard:

1. Phone Verification

If eligible, you’ll see the option to verify via your business phone number:

• Google will send a 6-digit verification code via call or SMS.
• Enter the code in your GMB dashboard.

Note: Make sure your number is listed publicly and is active.

2. Email Verification

Some businesses can verify via their business email address:

• Google will send a code to your business domain email.
• Use that code to complete verification.

3. Video Verification (Live or Recorded)

Google may ask for a video call or a recorded video tour:

• Show your storefront, business signage, location, and equipment.
• Upload through the GMB dashboard or verify via a Google support team member.

Ensure the video is clear, no cuts, and shows real-time interactions if live.

4. Instant Verification (For Some Existing Users)

If your business is already verified in other Google services (like Search Console), GMB may offer instant verification.

5. Google Support Assistance

If none of the options appear, contact Google Business Profile support:

• Explain the issue (no access to postcards)
• Submit required documentation (e.g., utility bill, license, images)
• They may manually verify or offer another method

🧭 Step-by-Step: Verify GMB Without Postcard

1. Go to Google Business Profile Manager
2. Enter your business details
3. If eligible, select one of the following:
   • 📞 Phone verification
   • 📧 Email verification
   • 📹 Video verification
4. Follow the instructions and submit
5. Wait for Google’s confirmation (usually within 24–72 hours)

💡 Tips to Increase Eligibility for Non-Postcard Verification

• Use an official domain email (e.g., info@yourbusiness.com)
• Ensure your website and NAP (Name, Address, Phone) are consistent across platforms
• Upload real images of your location and staff
• Keep your Google Search Console account linked
• Add your business to Google Maps before verifying

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FAQs: GMB Verification Without Postcard

Q: Why don’t I see options for phone or email verification?
A: These methods are only available if your business meets Google’s eligibility criteria — usually based on category, location, and online presence.

Q: How long does video verification take?
A: Once submitted, Google typically reviews and verifies within 2–5 business days.

Q: What if none of the options work?
A: Contact Google Business Profile Help and raise a support request.

🚀 Final Thoughts

You don’t have to wait for a postcard anymore! Verifying your Google Business Profile without a postcard is easier in 2025, with options like phone, email, and video. If you want help managing your business listing, optimizing local SEO, or handling bulk verifications — Amyntas Media Works is your trusted partner.